BPRG coordinated the press for Scottish Event, “Dressed to Kilt,” raising over $200K in one night and earning over $500K in earned media. The event was co-founded by Sean Connery in 2002 and is typically held in New York but moved to Houston in 2018 to recognize McIngvale’s Harvey relief efforts and his Scottish heritage. The event raised money for the Lone Survivor Foundation and the Navy SEAL Foundation. Celebrities, outdoor gear, and lots of plaid collided in the Dressed to Kilt runway show honoring the city’s Man of the Year, Jim “Mattress Mack” McIngvale, rapper Trae the Truth, U.S. Navy SEAL and Purple Heart recipient Marcus Luttrell, track-and-field Olympic gold medalist Carl Lewis, Olympic curling champion Eve Muirhead, and many more. The event highlighted Scottish culture with runway displays of kilts, tartans, and to date is known as the largest Scottish fashion event in the U.S.