Houston
713-898-6552

BPRG

Women’s Interests

Client

Abdominal Connections

Objective

To raise awareness and create a marketing strategy for client community classes and overall visibility.

STRATEGY

BPRG sought out various like-minded local partnerships as well as branding and consistency across all social media and grass roots platforms.

RESULTS

BPRG implemented various local partnerships including the JCC, the Downtown Club at the MET, and other Houston area fitness collaborators such as LuluLemon. BPRG also secured various media features such as the health segment on KPRC - local 2.

 



Abdominal Connections (www.abdominalconnections.com) is a postpartum abdominal rehabilitation program that helps restore abdominal integrity after childbirth, and prepares moms to resume their previous pre-pregnancy fitness activities safely.
Founder, Raintree Sumazin, retired ballerina, fitness instructor, and certified holistic health coach, founded the program after, she, herself overcame an 8 finger diagnosis of the condition through the creation and use of this program.

Abdominal Connections, press release: http://www.prnewswire.com/news-releases/post-pregnancy-rehabilitation-program—abdominal-connections—for-women-facing-diastasis-recti-launches-in-houston-texas-300090750.html.

See Abdominal Connections featured on KPRC – Channel 2: Workout Helping Mothers After Pregnancy by Health Reporter, Haley Hernandez.